How to Boost Reels on Instagram – We all know that Instagram has become an indispensable tool for entrepreneurs and influencers. With this social network anyone can sell products, make themselves known or create a large community of friends and followers. But in order to achieve all of that, it’s important that you first get to know all the features and learn how to get the most out of them.
That is why we have prepared a small guide with the essential tricks to enter the world of Instagram reels . Those short videos that have gone viral as a result of the pandemic and the arrival of TikTok. If you haven’t used this feature yet, or know very little about it, then you’ve come to the right place.
How to Boost Reels on Instagram
First steps with Instagram reels
Reels are an ideal tool to communicate your ideas in 60 seconds, in a much more dynamic, striking and entertaining way. We can access this type of content in the Explore section, or directly create a reel from the Instagram camera (in the section with the same name).
However, before recording one of these short videos, you should consider the following tips to succeed on the social network.
Provide valuable content in each Instagram reel
A common mistake that many entrepreneurs make when recording reels is to focus solely on the business objective: selling the product. With this we do not mean that it is bad to record a video announcing the flavors of the sweets you sell, for example, but that cannot be the only content you record. For users, “valuable content” is increasingly important, that is, a publication that provides more than just advertising.
That is our first trick to succeed with Instagram reels: also think about the content that is of interest to your audience. If you’re a candy store, for example, it might be a good idea to share a reel showing how you make sweets. And if you’re an influencer, instead of constantly talking about your niche, you could share anecdotes or your daily routine. Basically, an extra that your viewers can empathize with.
The important thing is that you show what you do and what you sell in an original way, so that people are interested.
Keep in mind the duration of your reels: no more than 30 seconds
Unlike stories, which are only 30 seconds long, Instagram reels can go as long as 60 seconds. That is, a whole minute of video to say or do whatever you want. However, you shouldn’t go all the way to the last second of recording just because you can. The most recommended duration for a reel goes from 15 to 30 seconds. Because? Well, simply because people don’t usually get to the end of long videos.
The same goes for voice notes on WhatsApp or one-hour videos on YouTube. Being such dynamic content, people get bored much faster. That is why reels are also considered a type of express content. So our second trick to boost your Instagram reels is focused on duration time: try to make short videos. This will also help you to keep only the essential information and discard the padding.
Boost your reach with trending hashtags and sounds
In reels, like in any Instagram post, you can also add tags and music tracks to position the video in the Explore section. For this reason, it is important to use these elements conscientiously if you want to have more views.
Here we tell you our third trick: use what is trending to decorate your Instagram reels. If a song has gone viral, and you include it as a soundtrack, people are more likely to watch your video. Just like when a challenge or tag becomes popular. People on social media, especially on Instagram, follow trends. So you should not miss out on this curious behavior of human beings.
You may not find the most popular song of the moment when recording a reel. This is because the application shows several music tracks by default. But you can search for what’s playing on Spotify yourself, download the song and include it in your reels.
And don’t forget the covers, Instagram looks for eye-catching content
As the last trick to boost your Instagram reels, we have the cover letter of any video: the cover that appears on the thumbnail. This cover is not required to publish a reel, but it is a very important detail to reflect who you are and what the video is about. So we recommend that you always add a cover to your reels: the more striking it is, the better the result will be.
To add a cover you have two options: you can slide throughout the video to select the frame that you like best, or upload an image from the gallery. We suggest the second option. You don’t need to be a graphic designer to create eye-catching covers. Today there are many applications that allow you to add text, icons and images to the format of the reels: between 1080 x 1350 and 1080 x 1920.
The most popular app at the moment is Canva , since it is free and has a lot of resources. But you can also use Powerpoint or Google Workspace. The only limit here is your imagination!
These would be the essential tricks
Hopefully one of them will be useful to you and you can start to succeed on Instagram as an entrepreneur, content creator, influencer, or whatever you want to be.