How to Choose domains for link Building – If you are doing SEO for your Website and you deal specifically with the link building part, there are many perplexities that could accompany you. By starting a link building campaign, a thousand doubts can assail you, from the series:
Will this link really help my SEO?
What if it’s no use?
… and ifI were penalized?
To answer these very legitimate dilemmas, which often cloud the minds of many customers, entrepreneurs and even very expert SEOs (sometimes), it is appropriate to take a step back .
The backlinks you acquire, whatever the method (“gain” of links or link earnings, backlinks created or purchased by you and so on) are an essential part of the SEO process of your site: in a certain sense, therefore, it is not it is very correct to place oneself in the perspective of “ this link is needed / this link is not needed ”.
How to Choose domains for link Building
Of course, the mentality must generally be selective (we must not take spam links, or in any case we must not do it deliberately!), but not too much: if you exclude too many domains, in the long run you will tend to think that all domains are “bad”.
The backlinks make up the ” profile ” of our site, which is then evaluated (by hand, or thanks to some tools such as those of SEMRush) always as a whole; Unfortunatelythe analysis of the individual links entering the site does not always correspond to that of the individual contributions .
Rather, it applies as a whole to all the links that make up the profile, so asking too many questions about individuals is often not useful. Sometimes you have to take on a minimum of business risk, obviously turn to serious link builders, forgetting the botched offers that are found, all too often, around.
Distinguish according to the type of domain
How do we decide if a domain is right for us? A general criterion – with a view to increasing backlinks to one’s site – is linked to link difficulty , ie: how difficult is it to get linked from a certain site?
Newspaper sites, for example, have a generally high link difficulty, for example, and for this reason they are very popular (and cost the same): unlike the blog of a colleague or an acquaintance or friend, on which we can publishing an article with a link even on request, in newspapers it doesn’t work like that and this often and willingly leads to being charged almost unreasonable prices.
Furthermore, thematic forums have generally low link difficulty (anyone can register and insert a link, although forum netiquette is often an aspect to be taken into consideration) and for this reason they are worth “a little less”, from this point of sight, while blogs have a link difficulty that depends on many factors (if they accept guest posts, if they publish links in the comments and so on).
However, it is necessary to aim for a link profile that, as a whole, is uniform, and includes backlinks of all types from the most varied sources, obviously also considering the profile that the competitors already have.
Backlinks count as a whole
If what in fact, in other areas, is called the “ superposition principle of effects ” were true, each link would trivially be worth a point (for example -3, or +5), and the sum of this score would then be the ranking obtained on the engines of research. Unfortunately, in SEO things are not so simple: the overlapping of effects does not apply, so each link can have an effect that can be unpredictably:
- negative for the ranking.
In other words, like it or not, it is impossible to establish whether a single link has a beneficial effect on the site or not, so much so that (for example) tools such as SEOZoom do not consider backlinks to calculate the DA (rightly, I would say) precisely because no one knows how much individual links are worth, and it would be risky to propose a metric based on what we know nothing about.
Who does not risk, does not win
Having clarified this, there is another aspect to consider, which is the so-called ” business risk “: yes, by doing link building we could all be penalized, without distinction, but it all depends on how we do it at the origin. Google does not look anyone in the face, and clearly states that there are specific conditions for this to happen: it also expects this process to take place in a natural way, without forcing and without the frenzy of taking backlinks “however it goes” (for example, getting a link to a jewels from one of tractors, just because the tractor site has an excellent DA).
This frenetic mentality, moreover, seems to guide some sites in their positioning within their respective niches: for which, in other words, one should be willing to take a little risk . SEO is without positioning guarantees of any kind, and this also applies to link building – perhaps even more so.
Read Also: How to Find and Fix Broken links on Your Website
How to Use Google Search Console to Improve SEO
But.. If we buy backlinks on offer for 99€ so to speak we can’t be surprised if nothing changes on our positioning or if, on the contrary, those links become toxic for our site. In order to be truly effective, link building must generally be accompanied by wise or reasonable content pruning strategies, resolution of technical SEO errors, content updating and blog publication through a quality editorial plan.
What is certain is that without link building , in fact, or at least without even evaluating one’s link opportunities (each site has its own, in the end), it will be difficult to achieve good positioning. A possible idea that we often propose, in this regard, is the following: a linking domain that is of the same topic as your site . For example: if you have a website about online finance, we offer an editorial plan on a domain we maintain that deals with online finance. If you resell hosting for a third party, a technology site or even focused on hosting. If you sell sex toys, an adult site is ideal for you and so on.
And finally, a few numbers: generally the effects of a link building campaign are only noticeable in the medium to long term , if possible if supported by a good onsite SEO activity on the destination site of the links, and (on average, for the niches I’ve worked on over the years) no earlier than 6 or 8 months from the beginning of the activities.
Link building is only one part of SEO, of course, but it shouldn’t be taken lightly.