How to Increase Organic Traffic To Your Online Store – To Increase Organic Traffic on eCommerce Platforms In an eCommerce platform , the majority of sellers get buyers from two main traffic sources, namely organic traffic and traffic from advertisements. Organic traffic on the eCommerce platform can be said to be the number of visitors obtained from free channels either through platform search engines, Google search engines, through social sharing, etc., while paid traffic by definition is getting visitors through advertisements, we pay the advertising platform for get purchases.
When asked which is more effective, getting traffic organically or getting traffic from eCommerce, the most appropriate answer in a good marketing strategy is to focus and find as much organic traffic as possible to generate sales.
The reason? Because organic traffic has no operational costs , everything happens naturally. The most effort that we have to give is only at the beginning, namely online store optimization, product optimization, and others. If paid traffic or paid traffic, at least every month you have to spend money on advertising.
How to Increase Organic Traffic To Your Online Store
Ideally, the combination of organic traffic and paid traffic is the right composition to increase your sales in eCommerce. For new eCommerce accounts or online stores that have just started, on average, sellers will first use advertisements to boost their store’s products so they get sales. This technique is used for branding for the first time and provides an “injection” of sales so that your store looks good, algorithmically performing.
However, now it continues with the next problem, “how to increase organic traffic for online stores in the marketplace?” The answer is in the following list.
Optimizing keywords and descriptions
Many people underestimate the benefits of embedding keywords in product titles and descriptions. Even though the impact is very clear in increasing organic traffic. So of course your sales sell quickly .
Because this is closely related to SEO or Search Engine Optimization, we need to know the essence of using the keywords themselves and complete descriptions in a product.
First, search algorithms on eCommerce platforms such as Squarespace, Shopify, and many more adopt the principles of Google and Amazon search engines. The top displayed products are the ones whose keywords and descriptions are correct.
As an eCommerce platform, of course their goal is to provide users with convenience in transactions including the process of finding the product they are looking for or want. If the descriptions, photos and titles are not complete but are displayed at the top, it will certainly have a negative impact on the eCommerce platform itself.
So that’s the importance of embedding keywords and complementing product descriptions. After all, at Shopify we can find out the scores of the products we publish. If the description is incomplete, a low score will be displayed, so it must be optimized again. Likewise with the image and the title, down to the category too.
The important is:
- Embed keywords in the title, for example selling camera dry boxes, you can add keywords in the title such as “[BRAND NAME] [USP] camera dry box dry cabinet box” so that you can reach more potential buyers.
- Photo optimization, use good frames, add USP, and of course clear photos.
- Complete the description as best you can. A good description format is: SDUA. S specifications describe the big picture of the features it has. The description explains the use or function and other additional words (can be keywords too). Unique selling point is filled with advantages compared to competitors. And the last one is A invitation, containing an invitation so that after the buyer reads the description he immediately checks out .
- List of appropriate categories. If you are selling a camera box, make sure the category is appropriate, namely in the “Camera accessories” section or if it is there according to the title, you can select the “dry cabinet” category, this is relative and adjusts in each marketplace.
Of course, after you do keyword and description optimization, not only traffic from the platform but you can also get visitor traffic from the Google search engine. For example, when someone searches for the keyword cheap camera on Google but what appears on the first page is your product on the marketplace, that can be a potential sale.
Read Also: How to Use Google Search Console to Improve SEO
Fishing with ads
This is based on an A/B split test, and we found that when you use ads to boost your product, you can also get organic traffic at the same time. That is, when we use ads in eCommerce, be it TopAds or Shopee ads, your product will of course be judged better algorithmically regarding index feasibility for search.
You don’t need to spend a big budget, you just have to bait it until you get an order and hope to get a review too. You can expect to get out of the budget of approximately 10k US dollars.
But, not only that, with this you can get other advantages, namely getting data about customer personas and segmentation targets. You can find out from the ad, for example, whether they are on the wishlist, whether they are interested, what is the big picture of the demographics, what is the ROAS (Return on Ad Spend), so you can be more observant in spotting opportunities and determining profit margins.