Free SEO Tools for Optimizing Your Website

10 Free SEO Tools for Optimizing Your Website

Free SEO Tools for Optimizing Your Website – Optimizing a website is closely related to SEO. Search Engine Optimization is a way to increase the quality and quantity of traffic on a website so that it can appear at the top of Google search results. To carry out a website optimization strategy, you need SEO tools that can help you.

No need to worry, now there are various SEO tools that can help you ensure how well the SEO strategy you have implemented is implemented. Both in terms of on-page and off-page SEO . Come on, take a look at the following list of the best SEO tools for website optimization!

10 Free SEO Tools for Optimizing Your Website

1. Google Search Console

Considering that most websites are chasing rankings on the Google search engine, why not take advantage of Google’s Search Console feature?

Google Search Console is a free SEO tool that functions to show the organic performance of your website. With this platform, you can monitor the amount of traffic, measure website security, check indexation and backlinks , and analyze the ranking of website content on the Google search engine.

The statistical data displayed by GSC when checking websites includes impressions, CTR, clicks, and average website position. 


  • Checking the performance of the website’s core web vitals
  • Know the status of the website content index
  • Determine keywords
  • View the best pages on the website
  • Identifying visitors
  • Detect malware
  • Check website compatibility on mobile devices
  • Identify backlinks to the website
  • Memonitor broken link
  • Sitemap update

Read Also:- How to Use Google Search Console to Improve SEO

2. Google Keyword Planner

If you want to search for keywords for free, use this platform. Google Keyword Planner is a tool for conducting keyword research that is included in the Google Ads service section. However, this tool can be used for free even if you are not running ads on Google Ads.

Google Keyword Planner helps you find new keywords, see search volume, and research keywords used on websites. Through the Discover New Keyword and Get Search Volume features, you can see information regarding relevant keywords, average search volume, and level of competition for each keyword.


  • Find new keywords
  • View search volume
  • Check the level of keyword competition in search engines

3. Google Analytics

One of the most complete SEO tools that you can use is Google Analytics. You could say, this is a mandatory tool for website owners.

As a platform to support your SEO tools, Google Analytics provides complete website performance data, such as how visitors interact, their demographics, and conversion tracking.

Apart from the basic features of traffic monitoring, there are various other features that can help increase the business potential of your website. Here are some of them:

  • Monitor visitor data in real-time
  • Get to know website visitors
  • Track how visitors find your website
  • Understand visitor behavior
  • Track marketing results with conversion tracking

4. Google Trends

Want to find out what search trends your audience is interested in? Google Trends can be an SEO tool that helps you find the answer. Don’t worry, this platform can be used for free!

In the practice of On Page SEO, efforts are needed to create website content that attracts the attention of visitors, one of which is determining a topic as the basis for creating content. With Google Trends, you can get data in the form of:

  • Keywords that are currently popular
  • Compare several similar keywords
  • Apply search categories to keywords
  • Know potential locations for keywords
  • Analyze seasonal trends

5. Pagespeed Insight

Apart from the SEO tools above, you also need this platform to check how fast your website is when accessed. Considering that website speed is one of the core web vitals (LCP), it is important for you to ensure that website speed is always maintained.

PageSpeed ​​Insight is a tool from Google that will give you reports on the performance of web pages displayed from your cellphone or desktop. How to use it is not difficult and can be used for free. Some of the main features are:

  • Find out the website speed score
  • Provides detailed analysis results reports
  • Provide suggestions about what needs to be improved to increase website speed
  • Know what aspects are good for supporting website speed

6. SEMrush Keyword Magic Tool

You certainly shouldn’t miss this quite popular SEO platform. SEMrush offers many uses, especially in improving On-Page SEO aspects. One of them is the Keyword Magic Tool feature which functions to search for keyword recommendations and search volume. Not only that, you can also find out information on monthly search volume, keyword competition level, and analyze competitor keywords.

SEMrush has a ton of the best features to help you carry out keyword research, position tracking, link building, and even site audits. From the Keyword Magic Tool feature alone, you can get this data on SEMrush:

  • Recommend keywords
  • View search volume
  • Know the level of keyword competition
  • Analyzing keyword gaps with competitors

7. Ahrefs Keyword Generator

Its use is similar to SEMrush, you can also use Ahrefs as a platform to support the SEO aspects of your website. Ahrefs gives you information about keyword searches, tracking backlinks and competitor websites, and seeing page rankings in search engines.

Equipped with an intuitive interface design, you can use Ahrefs easily. Ahrefs provides free and paid features for its users. With Ahrefs, you can do:

  • Site audit to optimize the website
  • Monitor competitor website keywords
  • Find keyword ideas for your domain name and track search performance on different keywords
  • Find out the most popular content for any keyword
  • Provides click data on specific keywords to understand search volume to estimate click rate
  • Track keywords based on geo, desktop, and mobile location filters

8. Ubersuggest

Ubersuggest is known as an all-in-one SEO tool that helps in searching for relevant keywords for content creation needs. You can see domain statistics, find out website performance, traffic, organic keywords you have, and even backlinks that point to your site.

Not only that, you can also use Ubersuggest to get information such as:

  • Track website rankings for certain keywords
  • Site audit for a general overview of the SEO aspects of the website
  • Know the analysis of certain keywords in search results
  • Other keyword ideas that are still relevant to the search
  • Content ideas from other sites related to keywords

Read Also:- A Complete Guide on Search Intent in SEO For Beginners


Want to find keyword ideas that are quick and practical? is a free tool for finding keyword ideas and their various variations. You can use the features in it to find topic ideas that you can use as content.

The data used comes from Google Search, so you can be sure that the keyword variations provided are accurate. also provides keyword data for the question version of the keywords you are exploring.

But unfortunately, searches for keyword search volume, trends and level of competition are limited. To get more complete data, you have to upgrade to a paid account.


  • Provides long tail keyword variation data
  • Fast and practical keyword search
  • Provide keyword data with questions
  • Provides keyword searches for several other platforms such as YouTube, Instagram, Twitter, and Bing

10. ScreamingFrog

This is one of the favorite SEO software for digital marketers. How could it not be, apart from offering an interface with easy-to-use functions, Screaming Frog is suitable for carrying out comprehensive website audits.

Starting from website development, checking effectiveness to opportunities for websites to increase rankings using SEO, as well as analyzing problems and deficiencies in content on websites related to the use of keywords, links, and so on. What can ScreamingFrog do to analyze websites? Here are some of them:

  • Knowing broken links
  • Analyzing metadata
  • Identify content that has similarities
  • Create an XML sitemap
  • Analyze website structure, and much more

Use SEO Tools to Improve Website Performance

You can use the list of SEO tools above to increase web visitor traffic and various other functions. From the recommendations discussed above, you can conclude for yourself which SEO tool is suitable for your website. Choose according to your website needs and the goals your brand or business wants to achieve, OK!

One important thing you need to remember, the type of hosting you use also has an important influence on the quality of your website. Make sure you use the best hosting service that is fast, safe and always reliable so that your website can provide its best performance. Best wishes online success!

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