I spent last week running the same five prompts through six AI art apps, Midjourney, ChatGPT Images, Adobe Firefly, Ideogram, Leonardo, and Flux, to answer one question: which one would I actually pay for? No cherry-picked gallery shots, no press-release specs. Same prompts, default settings, four variations each, scored on what matters: does it follow the prompt, can it render text, do the hands look human, and would I post the result. Here’s what happened, including the app that humiliated itself on a neon sign and the free one that beat paid apps at their own game.

The experiment: five prompts, six apps
The method, so you can replicate it or poke holes in it:
- Wrote five fixed prompts covering the jobs people actually use these apps for, and saved them in a text file so I couldn’t “improve” them mid-test for a struggling app.
- Signed up fresh on all six services, free tiers where they exist, the cheapest paid month where they don’t (yes, this experiment cost me money; Midjourney has no free tier).
- Pasted the identical prompt into each app’s text-to-image box with all settings left at defaults, no aspect-ratio tricks, no style presets, no negative prompts. Defaults are what most users get.
- Generated four variations per prompt per app, then picked the best of each set, because that’s what you’d do too.
- Scored each set on prompt fidelity, text accuracy, anatomy (hands especially), and the only metric that really matters: would I actually use or post this?
The five test prompts
- The portrait: “Photorealistic portrait of an elderly fisherman at dawn, weathered hands mending a fishing net, soft golden light”, tests photorealism and hands, the classic AI failure point.
- The sign: “Neon café sign at night reading ‘MIDNIGHT ROAST’ in glowing script, rain reflections on wet pavement”, tests text rendering, where most models fall apart.
- The fantasy: “Epic fantasy valley with floating islands and waterfalls, painterly style, dramatic light”, tests stylized, imaginative art.
- The product shot: “Studio product photo of matte black wireless headphones on a concrete pedestal, soft rim lighting”, tests commercial-useful output.
- The logo: “Minimalist fox logo badge, flat vector style, two colors”, tests logo-like vector work.
Personal aside: I expected the portrait to separate the field. It didn’t, nearly everyone can do a decent old man now. The sign is where bodies were buried.

Midjourney, the one I’d actually pay for
Price: $10–$120/month, no free tier · Access: Web app + Discord · Commercial use: Yes on paid plans
Midjourney won the beauty contest running away. The fantasy valley looked like a film still, the product shot had genuinely good lighting, and the fisherman portrait was the only one I’d mistake for a photograph at thumbnail size. There’s a distinctive cinematic quality to its output that the others approximate but don’t match, richer light, better composition instincts.
Where it embarrassed itself: the neon sign. Two of my four variations misspelled “MIDNIGHT ROAST” (“MIDNIGTH” in one, a garbled “ROASTT” in another). Text rendering improved markedly in V8 (now V8.1, the default since June 2026), though it’s still the model’s weak joint, and for a $10/month minimum with no free tier, that’s a real limitation, not a quirk. Also know this before subscribing: on the cheaper plans your generations are public by default in the community gallery, don’t test client concepts there. Commercial use is allowed on paid plans, which is why it stays the pick for working illustrators despite the price.
What it did well: Stylized and cinematic imagery; best composition instincts; strong photorealism.
Where it embarrassed itself: Text in images, misspellings on a two-word sign.
Free tier reality: None. The free trial ended in 2024 and never came back.
Verdict: The only one I’d hand $10/month to without hesitation, if your work is visual, not typographic.
Ideogram, the free app that beat paid apps
Price: Free tier with daily credits · paid from ~$7–20/month · Access: Web · Commercial use: Allowed
The upset of the week. Ideogram nailed “MIDNIGHT ROAST” on the first generation, perfect spelling, convincing neon glow, rain reflections and all, while apps costing real money fumbled it. Across the other prompts it was a solid all-rounder: not as cinematic as Midjourney, but competent everywhere, and the free tier is genuinely usable for regular experimentation rather than a three-generation tease.
It’s not flawless. The fantasy valley was fine rather than striking, and the fox logo needed two re-rolls before the geometry settled. But as the answer to “I need text in my images and I don’t want to pay,” nothing else in this test was close. If your use case is posters, thumbnails, memes, or social graphics with words in them, start here and don’t look back.
What it did well: Text rendering, best in class by a mile; strong free tier.
Where it embarrassed itself: Nowhere badly, just less artistic peak than Midjourney.
Free tier reality: Actually usable day to day.
Verdict: The best free surprise of the test, and the text-rendering champion.
Adobe Firefly, the safe choice for client work
Price: Free (25 credits/month) · paid from ~$9.99/month, more credits inside Creative Cloud plans · Access: Web (firefly.adobe.com), Photoshop, Express · Commercial use: Yes, trained on licensed content, the safest licensing story here
Firefly is the only app in this test I’d use for a paying client’s deliverable without a legal qualm. It’s trained on licensed Adobe Stock and public-domain content, not scraped from the open web, and Adobe’s commercial-use terms are the clearest in the business. The product shot of the headphones was clean and usable, and the portrait was respectable.
Where it embarrassed itself: the fantasy valley came out generic, competent lighting, zero imagination, the kind of image that looks like stock art because it was trained on stock art. Stylized and fantastical work is simply not its strength next to Midjourney. The 25-credit free tier is enough to evaluate, not to work in. But if you already pay for Creative Cloud, Firefly features (Generative Fill especially) are embedded in Photoshop, which changes the value math completely.
What it did well: Clean commercial output; product photography; licensing peace of mind.
Where it embarrassed itself: The fantasy prompt, technically fine, artistically flat.
Free tier reality: 25 credits/month; a trial, not a workflow.
Verdict: For client work, the licensing alone makes it the pick. For art’s sake, it trails.
ChatGPT Images, the easiest to iterate with
Price: Free (limited) · Plus $20/month · Access: Inside ChatGPT · Commercial use: You own the output; check current terms before selling
The superpower here isn’t any single image, it’s the conversation. “Make the sign bigger.” “Warmer light on the fisherman.” “Try the logo without the circle.” Each revision happens in context, in plain language, without re-rolling a slot machine of four variations and hoping. For someone who knows what they want but can’t articulate it in one perfect prompt, this iterative loop is the fastest path to a good result.
On raw quality it sits in the middle of the pack: good text rendering (the sign came out right on the second try), decent photorealism, less cinematic flair than Midjourney. The free tier’s image caps are the real constraint, you’ll hit the wall mid-project. It’s the best choice for beginners and for anyone already paying for Plus, but as a pure image engine it doesn’t dethrone the specialists.
What it did well: Conversational editing, refine in words, not re-rolls; good text handling.
Where it embarrassed itself: Nothing dramatic, just consistently second-best at everything.
Free tier reality: Limited generations; caps vary with demand.
Verdict: The best experience for non-experts; a complement to, not a replacement for, Midjourney.
Leonardo AI, the volume pick for game art
Price: Free (150 tokens/day) · paid from $12/month · Access: Web canvas · Commercial use: Yes on paid tiers; check terms for free-tier output
Leonardo is built for a specific tribe, game developers, concept artists, character designers, and it shows. The canvas with multiple models, training options, and tileable textures is the most production-oriented interface in this test. My fantasy valley was solid, the character-ish portrait had good stylization, and the free tier’s daily tokens are the most generous here for sustained use.
The friction is real, though: token math takes learning (different models and sizes burn tokens at different rates), and the output, while good, never had the “wow” moment Midjourney delivered. The fox logo was decent but not vector-clean, and note that none of these apps produce true vector files; for real logos you still want a vector tool. Leonardo is the pick if you’re generating volume, dozens of variations, assets, iterations, rather than one hero image.
What it did well: Generous free tier; game-art and character workflows; multi-model canvas.
Where it embarrassed itself: Token pricing confusion; logo wasn’t truly vector-clean.
Free tier reality: The most generous in the test, 150 tokens/day goes a long way.
Verdict: Best for high-volume creators and game art; overkill for casual use.
Flux, raw power, too much friction
Price: Pay-per-image via hosted services (~$0.01–0.07/image) · open weights free to self-host · Access: No official app, third-party front-ends and APIs · Commercial use: Allowed under its license variants; verify which one your host uses
Here’s my honest confession about Flux: there’s no Flux app. It’s an open-weights model family from Black Forest Labs that you run through hosted front-ends, APIs, or your own GPU. I tested it through a hosted playground, and the photorealism was genuinely the best in the test, the fisherman portrait had the most convincing skin texture and the most natural hands of any output I generated all week.
But the friction is disqualifying for most people. No simple monthly plan, front-end quality varies wildly, prompt behavior differs between hosts, and you’re one API pricing change away from a different bill. This is a tool for developers and tinkerers building pipelines, not for someone who wants to make a thumbnail. Enormous respect for the model; can’t recommend the experience to normal humans.
What it did well: Best raw photorealism in the test, especially skin and hands.
Where it embarrassed itself: The “app” doesn’t exist, access friction at every step.
Free tier reality: Depends entirely on which host you use.
Verdict: For builders and self-hosters only. Everyone else, pick from the five above.

The final ranking
- Midjourney, the one I’d pay for. Unmatched aesthetics for stylized and cinematic work. $10/month minimum, no free tier, watch the text rendering and the public-by-default gallery.
- Ideogram, the best free option and the text-rendering king. If your images contain words, this is your app.
- Adobe Firefly, the client-work pick. Safest licensing story in the business, clean commercial output, weakest at pure imagination.
- ChatGPT Images, the beginner’s pick. Conversational editing beats prompt engineering when you’re learning; free tier is limited.
- Leonardo AI, the volume pick. Most generous free tier, built for game artists and heavy iterators.
- Flux, the tinkerer’s pick. Best photorealism, worst user experience. Self-host or skip.
The honest summary: Midjourney wins the experiment I designed, “which would I pay for”, because its output has a quality the others don’t reach. But the most useful discovery was Ideogram: free, and better than paid apps at the thing most people actually struggle with. And if any of this output is going into client work, Firefly’s licensed training data matters more than any benchmark. Try the official sites directly, Adobe Firefly has a free tier to start with, and Midjourney’s plans start at $10/month.
Alternatives worth knowing
A few that didn’t make the six-app bracket but deserve mention: Recraft is the standout if you need actual vector-style output and brand kits rather than raster images. Playground AI offers a huge free allowance for casual social content. And Canva’s Magic Studio is the right answer when the image is one element of a finished design, not the whole job. For photo-specific AI tricks rather than generation from scratch, see our guides to photo-to-cartoon apps, anime photo editors, and restoring old damaged photos, and if you’re a student, the best AI tools for students covers the study side of the same technology.
Frequently asked questions
Can I sell AI-generated art commercially?
It depends on the app and plan. Midjourney allows commercial use on paid plans; Adobe Firefly is the safest bet with licensed training data and clear commercial terms; Ideogram and Leonardo allow commercial use with plan-dependent conditions. Always read the current terms of the specific plan you’re on before selling anything, policies change, and “the internet said it’s fine” isn’t a license.
Why doesn’t Midjourney have a free trial?
Midjourney ended its free trial in 2024, largely due to abuse and compute costs, and hasn’t brought it back. The cheapest entry is the $10/month Basic plan. If you want to try AI art free first, Ideogram, Leonardo, Firefly, and ChatGPT all offer usable free tiers.
Which app is best if I only need text inside images?
Ideogram, without contest, it rendered my two-word neon sign perfectly on the first try while Midjourney misspelled it twice. ChatGPT Images is the runner-up for text. Everyone else is a step behind.
Why you can trust this guide
This isn’t a spec-sheet roundup, it’s a real experiment with a fixed method: five identical prompts, default settings, four variations each, scored on prompt fidelity, text accuracy, anatomy, and whether I’d actually use the result. Pricing and free-tier details were verified against the companies’ published plans in October 2026. Every flaw listed is something I saw in my own generations, including Midjourney’s misspelled sign. No app paid for placement, and two of them charged me for the privilege of testing them.
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