Best UX Research tools

12 Best UX Research tools to Use in 2023

Best UX Research tools – Remote work is an ideal alternative when for reasons of  time ,  budget , or reasons beyond our control we cannot travel to investigate or test with our users.

However, remote work not only helps to deal with these types of problems, but it is also a great ally when it comes to improving communication with your team members  and optimizing time, so today we present you  12 UX tools online  and  free  that will be able to lend you a hand.

Best UX Research tools

Organization and planning tools

These tools that are explained in the first place can help you in the initial phases of organizing and planning the project.


Trello is a  free  tool that will allow you  to organize and plan projects online  with your team , create different boards with projects to assign categories to the different tasks and move them by column depending on the state in which they are.

Image from

It allows you to view the progress of the project at a glance, link files and third-party platforms , such as Microsoft Teams, Drive or Dropbox.

Microsoft Teams

Microsoft Teams is a chat -based workspace  designed to improve  communication and  collaboration  in business teams.

In it you can have group or private chats to have private conversations, create work teams, or access notes or other documents thanks to its integration with other platforms such as OneNote, Sharepoint, or Microsoft Office.


It is a collaborative web application to  create, visualize and share mind maps  with the members of your team. With Mindmeister you will be able to plan projects, but also link ideas and concepts that arise in UX research.

As it does not require installation, you can access your mind maps from any computer with internet access. Despite being paid, it allows you to create three mind maps for free .

UX research tools

Once the planning phase is over, the investigation or UX Research begins . There are different methods of UX research . The tools detailed below will help you research with users and obtain insights for your project.

I look

From  early-stage  research  to mapping and  diagramming , Miro is a platform that enables teams to work together from anywhere, anytime.


Hotjar is a tool created to  understand what users do in a digital business , through analytical tools such as user feedback collection.

This is achieved through tools that allow users to ask about their experience on the platform with  forms ,  surveys and  questionnaires . However, since what users say doesn’t always correspond to what they do, Hotjar also offers to observe user behavior using  heat maps ,  visitor recordings, and conversion funnels .


Mural is a  collaborative digital space  that allows design teams to collaborate together in the same workspace online.

It is an open work space based on a white board in which  ideas are shared collaboratively . It allows the creation of  diagrams ,  lists, and  graphs  that are present in agile methodologies, and design thinking techniques.

The integration of these tools and the remote access of the participants make Mural a very versatile research tool.


Storytelling for UX designers is very important and when it comes to representing the  action sequences of our service  visually with a  storyboard , MakeStoryboard helps us visualize it in a simple and fast way.

This  free  tool allows you to use your own images or use the ones that this tool offers you, and add a description to it. But that’s not all, MakeStoryboard also allows you  to create collaboratively  between different team members and add comments.

Once the storyboard is complete, it allows you  to export it to PDF or share it  online via a URL.


 UXPressia is a very complete online tool  that participates in the entire design process, allowing you to create  Customer Journey Maps, Personas and Impact Maps .

From the ideation to the elaboration of deliverables, it facilitates the  collection of information and its mapping  through its integrated tools while allowing the collaboration of the members of your own team in real time.

Despite being a paid tool, it has a free version  “forever free”  whose limitation is that it allows you to work with a  smaller number   of projects .

Make my person

The  persona method  allows you to create fictitious characters that represent the  end users, also called UX Personas , of what is being designed  after having carried out the relevant qualitative and quantitative research. It allows us to answer the question: who are we designing for?

If you have never created a Persona, Hubspot has created a tool to facilitate the process of creating Personas through a template that guides us step by step , and that can be easily exported with all the information of the person.

UX evaluation tools

Have you finished the research phase and have you developed your prototype? Now it’s time to test with users! These user testing tools will allow you to improve your prototypes.


Helio is a tool with which you can  upload screenshots of your wireframes and prototypes to check what works and what doesn’t . It is not about usability tests as such, this platform allows  you to test your prototypes through surveys and questionnaires  specifically oriented to your target audience.

It provides qualitative and quantitative answers from a certain audience, from  Likert surveys, numerical scales, click tests, preferences, multiple answers or open answers .

 Image from

Optimal sort

To  improve the information architecture  of a digital project, one of the best platforms is OptimalSort: the  Card Sorting tool .

Card sorting makes it possible to find out  how users think the content of a platform should be organized  by creating a series of cards that represent said content, allowing users to organize them into groups that make sense to them.

Optimal sort facilitates the  process of preparing a card sorting  by providing us with a platform in which to create said cards and to be able to distribute them to all the participants through a URL. Finally, it also allows you  to analyze the data obtained  through the automatic creation of diagrams.

Optimal sort is a paid tool, but it allows  10 users or less to perform free tests .


It is an  A/B testing  tool that is complementary to web analytics that allows us  to optimize the conversion rates  of our website, that is, to increase the percentage of visitors to our website who become customers. Among its features,  heat maps, scrollmaps and click maps stand out .

It achieves this  by monitoring user activity on a web page . It allows extracting very useful information in order to see how the page is navigated, since it shows, for example, in which sections of the web users stop, to what point they scroll, where they click, etc.  With this data , crucial design and usability decisions can be made .

Crazyegg is a paid tool  , although it allows you to request a demo for companies.

These have been the  12 UX tools for remote projects  that we propose to help you throughout the design process, but there are many more! We encourage you to continue investigating.

Leave a Comment

Your email address will not be published. Required fields are marked *